And here we go again! There's a buzz in the air as the vendors slowly make their way into the commercial buildings here at the Northwest Washington Fair in picturesque Lynden, Washington. Exhibits are uncovered, displays are rearranged, dust removed, and last minute details completed. What will this week bring? The recession has been relatively kind to this area of the state; how will that translate into interest for the vendors at the fair?
My day started with a wonderful surprise - a dozen gorgeous pink-tipped white roses beautifully arranged and appearing in my booth while I was gone, a thoughtful gift from the vendor across the row. That's what's great about this fair - the relationships that have been formed over the years with the other vendors and the staff of the NWWF. It is one of the ways that make the 13 hour days here - dare I say it? - enjoyable.
But the best part is the people you meet. I just spoke with an old-timer who has been coming to the Fair since 1952. There have been a lot of changes in fifty-seven years, he says, but he still enjoys coming and hopes to enjoy the Fair for many more years. Then there was the couple who moor their boat in Bellingham, who were looking for a solution for their arched boat windows. They were happy to hear that I could provide a custom sewn option that would serve them well on the high seas. And I have a soft spot for the children, big-eyed, candy-smeared, holding tightly to the hands of their parents and taking in so many wonderful sights and sounds.
Day 1 is half-way done. For me, it's been a great start to the week - not only great contacts with potential clients but also the opportunity to get enthused again about my passion for window coverings! Until tomorrow!
Monday, August 17, 2009
Saturday, August 15, 2009
Countdown to the Northwest Washington Fair!
Saturday, two days to go to the Northwest Washington Fair in Lynden. My display is set up and looks great! It's the same Vignette that I exhibited at the International Window Covering Exhibition in Atlanta a few months ago. I'm excited and ready to face a week of 13 hour days again, greeting old clients and meeting new ones.
This fair is one of the old-time, good-time, all-time great fairs. There are animal barns filled with well-groomed cows, enormous Clydesdales and tiny rabbits and kittens. The Demolition Derby is always a crowd-pleaser; the grandstand is always filled with spectators for the great acts up on stage in the evenings. There are exhibit barns of stunning paintings, beautiful quilts, jewel-toned canning and prize blooms. There is the unforgettable aroma of curly fries and poffertjes, the raucous sounds of the carnival mixing with Mr. ShamWow's practiced spiel, the mile-wide smiles on the faces of the little ones as they take the first lick of their ice-cream cone purchased from the Dairy Women's stand with the cow on the roof.
And yes, there are commercial vendors too, for the fair-goers to come and see. For the past four years I have found a place for Edwards Drapery & Interiors under the roof of the Expo building. Fair week has been a wonderful time to reconnect with clients, to meet new clients, and to promote my cause of transforming the world one undressed window at a time.
So, yes, I'm excited to get started! I'm wondering a little what this year's Fair will bring with an economy in flux, but I'll trust that God will continue to bless my efforts; I'll just keep on working and doing what I love.
Let the Fair begin!
Thursday, August 13, 2009
Vehicle Signage Equals Sales!
One of the best investments I have made in the past year has been a pair of magnetic signs for my work vehicle. I drive a Chevy Equinox to appointments; it doubles as a family vehicle on the weekends. For that reason I have been reluctant to put any permanent signs on my workhorse; however, Tim at SpecialT Signs and Graphics came up with a perfect solution. He created magnetic signs closely color matched to my vehicle. They are beautifully lettered, advertising Edwards Drapery & Interiors, noting that I create custom window fashions, with my phone number prominently displayed. Three simple lines elegantly done, working with the contours of a vehicle that don't leave much room for signs.
I have had people notice the signs then approach me numerous times to discuss window treatments that have subsequently led to sales; the latest contact came while our family was camping at a lake close to home. This contact led to a great sales call; the client and I have one project started and are working on the next.
It's also true that when I'm at a client's home, the neighbors are noticing just who is there. Free publicity! Vehicle signage is one more way to increase my visibility in the local area, whether I am at work or at play. I do watch my driving habits - there's nothing more memorable than a company vehicle cutting you off on the freeway! You'll remember that company, and not for the right reasons!
I do want to take my signs off on occasion so I am pleased with the choice of a removeable magnetic sign. Others may decide that permanent signage is more appropriate. But however you decide, don't miss this opportunity to tell the world about what you do! In this economic climate, I'll make sure my signs are ON and working for me!
I have had people notice the signs then approach me numerous times to discuss window treatments that have subsequently led to sales; the latest contact came while our family was camping at a lake close to home. This contact led to a great sales call; the client and I have one project started and are working on the next.
It's also true that when I'm at a client's home, the neighbors are noticing just who is there. Free publicity! Vehicle signage is one more way to increase my visibility in the local area, whether I am at work or at play. I do watch my driving habits - there's nothing more memorable than a company vehicle cutting you off on the freeway! You'll remember that company, and not for the right reasons!
I do want to take my signs off on occasion so I am pleased with the choice of a removeable magnetic sign. Others may decide that permanent signage is more appropriate. But however you decide, don't miss this opportunity to tell the world about what you do! In this economic climate, I'll make sure my signs are ON and working for me!
Monday, August 03, 2009
Beating the Heat with Window Coverings
Last week the heat was incredible in the Pacific Northwest. We broke the all-time heat record in Seattle,hitting 103 degrees and then further north in Bellingham, close to my home, with a whopping 96 degrees by the water.
I'm thankful for all the clients I have in this economy, so I am grateful to be able to have installs to do. In this heat, though, I am doubly thankful that I have a great installer, so I can just assist and watch him do all the hard work. Last week was tough! It really did point to the importance of window coverings for lowering the temperature in the home.
One of the last installs of the day was in Lynden, WA, a quaint little farming town close to the Canadian border. The windows we were covering were mostly west facing, directly in the full force of the setting evening sun. It was brutal! A large picture window in the living room, as well as a number of windows in the dining room, were no match for the enormous amount of heat radiating in from the sun.
It took only a few minutes for my installer to put up brackets spanning the width of the large window and install the beautiful Graber Traditions 2" Wood Blind in a Peru color, complete with a decorative wood valance. The relief from the heat was immediate! Then the next three window blinds were installed. Wow! What a tremendous difference that made!
There were other choices the homeowner could have made that were even more energy-efficient; however, these blinds suited her style, her budget and her home. Graber has a great article about Energy Efficient Window Treatments. When I go out to visit clients, I carry charts comparing the energy efficiency of various window coverings so we can choose the best option for a particular window.
There's no reason an uncovered window has to add to the misery of a hot house in a heat wave. Adding a window covering to that bare opening will lower the temperature in your home, protect your furniture and carpeting from UV radiation, and add beauty and style to the interior of your home.
I'm thankful for all the clients I have in this economy, so I am grateful to be able to have installs to do. In this heat, though, I am doubly thankful that I have a great installer, so I can just assist and watch him do all the hard work. Last week was tough! It really did point to the importance of window coverings for lowering the temperature in the home.
One of the last installs of the day was in Lynden, WA, a quaint little farming town close to the Canadian border. The windows we were covering were mostly west facing, directly in the full force of the setting evening sun. It was brutal! A large picture window in the living room, as well as a number of windows in the dining room, were no match for the enormous amount of heat radiating in from the sun.
It took only a few minutes for my installer to put up brackets spanning the width of the large window and install the beautiful Graber Traditions 2" Wood Blind in a Peru color, complete with a decorative wood valance. The relief from the heat was immediate! Then the next three window blinds were installed. Wow! What a tremendous difference that made!
There were other choices the homeowner could have made that were even more energy-efficient; however, these blinds suited her style, her budget and her home. Graber has a great article about Energy Efficient Window Treatments. When I go out to visit clients, I carry charts comparing the energy efficiency of various window coverings so we can choose the best option for a particular window.
There's no reason an uncovered window has to add to the misery of a hot house in a heat wave. Adding a window covering to that bare opening will lower the temperature in your home, protect your furniture and carpeting from UV radiation, and add beauty and style to the interior of your home.
Thursday, July 30, 2009
My Favorite Window Covering Tool
Did you guess what it was? Yes, it surely is my Leica Disto Laser Measure! Today at a client's new home I measured 31 windows in less than half an hour, top and bottom windows, doors, up and down stairs, in 90 degree heat.
I purchased my Disto a few years ago, wincing as I looked at the price, but it has paid for itself many times over. I didn't mismeasure often, but even once a year was too often, with the price of a Duette Architella shade or a custom shutter.
Now all I need to do is get that quote out...
Tuesday, July 28, 2009
Onward Hunter Douglas Certification!
A few weeks ago, I received a good dose of inspiration from an email I received. Only seven individuals became Hunter Douglas Certified Professional Dealers in June; a designer whose work I admire was one of the seven. Quite an feat - HD sent out an email notifying all dealers of their accomplishment! This program is thorough and encompasses a wide range, from Hunter Douglas products such as Skyline and Silhouette, to window covering basics, to professional development.
In a followup note to my congratulatory message, this designer wrote, "There is no better time to invest in yourself than when business is a little slow (summer and economy)..." And those words were the impetus I needed to continue my education in the window fashions industry. It's so easy to just sit back, relax, and wait for the clients to call. It's much harder to be proactive, especially when it's summer, it's sunny, and the livin' is good!
There are so many great ways to keep on learning from your lawnchair - boot up your laptop, and look for the great webinars on offer, or browse through the plethora of articles online. I'm disappointed I had to miss a webinar on social networking by Debbie Green of Minutes Matter Studio, coming as it did in the middle of an installation, but will keep my eyes open for the next one. Grace McNamara's Vision Magazine always has lots of interesting, informative and beautifully presented articles to delight the eye as they inform the mind. TrendSpot Blog... Oh, la, la! And I could continue...
But I would much rather have you share your favorite inspirational educational informational blogs/websites/magazines/ezines with all of us!
In a followup note to my congratulatory message, this designer wrote, "There is no better time to invest in yourself than when business is a little slow (summer and economy)..." And those words were the impetus I needed to continue my education in the window fashions industry. It's so easy to just sit back, relax, and wait for the clients to call. It's much harder to be proactive, especially when it's summer, it's sunny, and the livin' is good!
There are so many great ways to keep on learning from your lawnchair - boot up your laptop, and look for the great webinars on offer, or browse through the plethora of articles online. I'm disappointed I had to miss a webinar on social networking by Debbie Green of Minutes Matter Studio, coming as it did in the middle of an installation, but will keep my eyes open for the next one. Grace McNamara's Vision Magazine always has lots of interesting, informative and beautifully presented articles to delight the eye as they inform the mind. TrendSpot Blog... Oh, la, la! And I could continue...
But I would much rather have you share your favorite inspirational educational informational blogs/websites/magazines/ezines with all of us!
Wednesday, July 15, 2009
... I'm Proud to be an American...
The words of Lee Greenwood's song echoed in my thoughts as I watched 311 brand new United States Marines march in formation at their Graduation Ceremony at the United States Marine Corps Recruit Depot in San Diego just over a week ago. I swallowed a lump in my throat, hand held over heart, as I listened to the band perform the National Anthem, looking at those ranks of solemn-faced young men.
Thirteen weeks of hard training, sweat, and education lay behind them. They were imprinted with the values of "Courage, Honor and Commitment" of the Marine Corps. They had learned to work as a team and not as individuals; to work for the common good and with common goals. They together completed the Crucible and climbed the Reaper and earned the title: they are Marines.
Our son was among those young men. As a family we were blessed to be able to witness his graduation, just day after receiving the blessing of another healthy granddaughter. And as a country we are blessed to have a volunteer armed services made up of young men and women like these Marines, who desire to serve their country.
Take some time to thank a veteran or a member of the armed services, or their family members today. They have our gratitude!
Saturday, June 27, 2009
IS Service the New Luxury?
A few days ago I was reading the latest edition of By Design magazine, published by the Seattle Home Center. One of the lines in an article by Kay Stewart & Craig Cross read "Service is the new luxury" really struck me. Initially I thought, "Yes, right on!"
I've had a few days, a few service calls, a few installations to reflect on that line. Is that really true for me? For you? Are you doing anything differently in this economy regarding service than you were a year ago? I thought about it as I spent several hours on the phone and internet searching for a cream colored very wide traverse rod. I thought about it as I took down the dog-chewed faux wood blind for a 79-year-old widow yesterday and replaced it with a new one. It was on my mind as I delivered a rush order of shades, and as I tried to match valance clips to repair an older blind. I thought about it as I placed orders late into the night. It's always been about great service, and from talking with many of you, it's the same for you.
Going above and beyond what is expected - that's the kind of treatment I love to receive. Why would I provide any less for valued clients?
What do you think?
I've had a few days, a few service calls, a few installations to reflect on that line. Is that really true for me? For you? Are you doing anything differently in this economy regarding service than you were a year ago? I thought about it as I spent several hours on the phone and internet searching for a cream colored very wide traverse rod. I thought about it as I took down the dog-chewed faux wood blind for a 79-year-old widow yesterday and replaced it with a new one. It was on my mind as I delivered a rush order of shades, and as I tried to match valance clips to repair an older blind. I thought about it as I placed orders late into the night. It's always been about great service, and from talking with many of you, it's the same for you.
Going above and beyond what is expected - that's the kind of treatment I love to receive. Why would I provide any less for valued clients?
What do you think?
Monday, June 08, 2009
Taking stock
Life can change in a moment. I know, what a cliche. You hear it so often, and it never seems to apply to you. But yesterday, in one quick moment, life's paradigms shifted for me - again.
I've had a few of those in my life. The "aha" moment I knew that the young man I was dating would be the man I would marry and spend my life with; those wonder-filled moments I met the eyes of my newly-born children; and most recently, when our youngest son was sworn in as a recruit in the US Marine Corps and I realized that my devotion to my adopted country ran bone-deep.
Yesterday's paradigm shift was a little more mundane, an incident that occurs often in this beautiful and verdant land of ours. On our way to church, driving at the speed limit of 55 on a state highway, we hit a deer. No avoiding her; we didn't even see her as she jumped from the tall grass in the ditch directly bordering the unshouldered two-lane highway in front of the vehicle. No time to brake. No time to panic. Massive front end damage. Praise God no human injury though the deer did not survive. We picked up the car parts and continued on...
It was later that the thinking started, the what-ifs. What if we had gone into the steep ditch - there were no shoulders. What if there had been on-coming traffic? What if my calm husband had overreacted, swerved, rolled the vehicle? What if the airbags had deployed and we had been injured by them, like a friend's daughter? What if...? What if...? And the thoughts went on and on. And that's when the Thank God's really started.
Thank God for His provision and care that our family was kept in safety - something we take for granted as we travel so many miles, both for work and for leisure. Thank God for dependable vehicles we take for granted - the work vehicle that is now at the shop being repaired, the one has taken me so many miles and on so many sales calls and installations and the spare one left behind by my Marine recruit that I'll be able to drive while this one is in the shop. Thank God that we were driving my sturdy SUV which bore the brunt of the accident well, much better than my husband's much smaller import would have.
I'm taking stock today of those "everyday" blessings. Not so everyday after all, but such rich blessings! Thank God!
I've had a few of those in my life. The "aha" moment I knew that the young man I was dating would be the man I would marry and spend my life with; those wonder-filled moments I met the eyes of my newly-born children; and most recently, when our youngest son was sworn in as a recruit in the US Marine Corps and I realized that my devotion to my adopted country ran bone-deep.
Yesterday's paradigm shift was a little more mundane, an incident that occurs often in this beautiful and verdant land of ours. On our way to church, driving at the speed limit of 55 on a state highway, we hit a deer. No avoiding her; we didn't even see her as she jumped from the tall grass in the ditch directly bordering the unshouldered two-lane highway in front of the vehicle. No time to brake. No time to panic. Massive front end damage. Praise God no human injury though the deer did not survive. We picked up the car parts and continued on...
It was later that the thinking started, the what-ifs. What if we had gone into the steep ditch - there were no shoulders. What if there had been on-coming traffic? What if my calm husband had overreacted, swerved, rolled the vehicle? What if the airbags had deployed and we had been injured by them, like a friend's daughter? What if...? What if...? And the thoughts went on and on. And that's when the Thank God's really started.
Thank God for His provision and care that our family was kept in safety - something we take for granted as we travel so many miles, both for work and for leisure. Thank God for dependable vehicles we take for granted - the work vehicle that is now at the shop being repaired, the one has taken me so many miles and on so many sales calls and installations and the spare one left behind by my Marine recruit that I'll be able to drive while this one is in the shop. Thank God that we were driving my sturdy SUV which bore the brunt of the accident well, much better than my husband's much smaller import would have.
I'm taking stock today of those "everyday" blessings. Not so everyday after all, but such rich blessings! Thank God!
Monday, June 01, 2009
Family Fun in Phoenix
A red-letter day in our family! My husband Bob turned 50! It's hard to believe that we're getting that old - but hey, with six grandchildren and the seventh on the way, I guess we've earned our years. I decided that something extra-special was called for to mark the occasion.
My husband's family is Canadian, and spread across the country. Why not gather them in a scenic place and surprise my husband with a mini family reunion? The plans were laid almost a year ago already. Invitations were sent out and plans proceeded. Finally the day came and my husband was surprised to learn that he was not helping me at a client's home that day as he had expected, but instead our bags were packed and we were on our way to Phoenix.
Once we had deplaned, we strolled towards baggage claim. Shock was written all over Bob's face as he spied eleven family members waiting for him at the exit. What was this? How did this happen? Yes, it was me, I confessed, who orchestrated the whole reunion.
We had a week together: siblings, spouses and parents. We left with wonderful memories of blazing Scottsdale sun, Sedona, the Grand Canyon, quadding in the desert, shopping in the outlet malls, and just relaxing around the resort pool. Hundreds of pictures. Time to chat, time to reconnect, time to realize again the importance of family.
And thanking God again for great blessings.
My husband's family is Canadian, and spread across the country. Why not gather them in a scenic place and surprise my husband with a mini family reunion? The plans were laid almost a year ago already. Invitations were sent out and plans proceeded. Finally the day came and my husband was surprised to learn that he was not helping me at a client's home that day as he had expected, but instead our bags were packed and we were on our way to Phoenix.
Once we had deplaned, we strolled towards baggage claim. Shock was written all over Bob's face as he spied eleven family members waiting for him at the exit. What was this? How did this happen? Yes, it was me, I confessed, who orchestrated the whole reunion.
We had a week together: siblings, spouses and parents. We left with wonderful memories of blazing Scottsdale sun, Sedona, the Grand Canyon, quadding in the desert, shopping in the outlet malls, and just relaxing around the resort pool. Hundreds of pictures. Time to chat, time to reconnect, time to realize again the importance of family.
And thanking God again for great blessings.
Tuesday, May 26, 2009
Lined sheers?
A few days ago it was time to install again at one of my favorite clients. I've worked on several rooms in her home; this time she wanted to add window treatments to her office. There were existing shades already; Silhouettes in two of the windows and a top-down bottom-up woven wood shade in the other window, but this client needed more than just the basics. She needed to come into this room, where she spends a good portion of her day, and have it be a beautiful, warm and welcoming place.
This client loves glamor, unique trim and delicate sheers. As well, she had existing ruffled valances in a cream fabric accented with a gold scroll print that she wanted to repurpose. I needed to find a way to pull those elements together in a way that would delight her every morning as she entered her office to begin work.
Together we chose a very sheer and shimmery fabric embroidered with delicate flowers and scrolls that complemented the valance fabric. The sheer was simply too sheer; the solution was to line it with another sheer in the same color family for more color saturation and to block more of the sun's rays. The one-way draw sheers covered the entire back wall of the office and were topped by the updated valance. Conso beaded trim in hues of gold and amber was added to the valance for added sparkle. A matching tieback swagged the sheer back in open position, and the small adjoining window was topped by an identical beaded valance for that finishing touch.
The client loved her "new" office! That's the best part of this business - fulfilling clients' window coverings dreams! And I can't wait to get started on the next rooms in her home...
This client loves glamor, unique trim and delicate sheers. As well, she had existing ruffled valances in a cream fabric accented with a gold scroll print that she wanted to repurpose. I needed to find a way to pull those elements together in a way that would delight her every morning as she entered her office to begin work.
Together we chose a very sheer and shimmery fabric embroidered with delicate flowers and scrolls that complemented the valance fabric. The sheer was simply too sheer; the solution was to line it with another sheer in the same color family for more color saturation and to block more of the sun's rays. The one-way draw sheers covered the entire back wall of the office and were topped by the updated valance. Conso beaded trim in hues of gold and amber was added to the valance for added sparkle. A matching tieback swagged the sheer back in open position, and the small adjoining window was topped by an identical beaded valance for that finishing touch.
The client loved her "new" office! That's the best part of this business - fulfilling clients' window coverings dreams! And I can't wait to get started on the next rooms in her home...
Tuesday, May 19, 2009
Reflections on IWCE Vision09
I'm back and I've had a few days to reflect on the experience that was Vision'09. I think I'll still be processing ideas and sights for quite a while to come.
For a small business owner such as myself, it is always a huge investment of time and money to make the trip cross country, so I needed to weigh carefully the pros and cons of going. I have attended IWCE in the past, so I could better judge the value of the seminars I would attend and the education I would receive, as well as the opportunity to see the latest innovations in the industry and meet suppliers old and new. The benefits of meeting and learning from top designers, workrooms and professionals in the window coverings industry is also invaluable. Was there really any doubt in my mind? I booked my travel, packed my suitcase, and headed off to Atlanta. And what a positive experience it was!
The speakers were top-notch. The days were jam-packed with seminars in all the different areas of our industry - design, workroom, business, installation, etc. The show floor had a wide variety of vendors showing their latest wares. TrendSpot showcased Vignettes while hosting daily design trend talks, interviews with the designers of the Vignettes, tips and product presentations as well as Portfolio Reviews and Small Group Consultations. The Construction Zone featured top workroom experts giving demonstrations and product introductions in a hands-on area; as well contestants were presented with various challenges to design and create. The bookstore was filled with books and material specifically geared to the window fashions industry. To round out the busy schedule, there were various awards presentations and other special events. Is it any wonder my head was spinning?
What an enjoyable 4 days I spent in Atlanta. Thanks to Deb Barrett for all her help in seeing the the Vignette display through from conception to installation. Kudos and thanks to Grace McNamara and her entire organization for a well-organized and enjoyable exhibition. This was the best investment I could have made for professional development!
Today I took my show and seminar notes and began to review them. I had so much information thrown at me in such a short period of time that it is good to take the time and effort to go through the notes again from time to time, first of all when it is still fresh.
IWCE Vison'09 helped me to refocus my passion for what I do and clarify my vision of how to proceed for the future. It revitalized me and re-energized me! Now, I need to step away from the computer and head off to my first client of the day!
For a small business owner such as myself, it is always a huge investment of time and money to make the trip cross country, so I needed to weigh carefully the pros and cons of going. I have attended IWCE in the past, so I could better judge the value of the seminars I would attend and the education I would receive, as well as the opportunity to see the latest innovations in the industry and meet suppliers old and new. The benefits of meeting and learning from top designers, workrooms and professionals in the window coverings industry is also invaluable. Was there really any doubt in my mind? I booked my travel, packed my suitcase, and headed off to Atlanta. And what a positive experience it was!
The speakers were top-notch. The days were jam-packed with seminars in all the different areas of our industry - design, workroom, business, installation, etc. The show floor had a wide variety of vendors showing their latest wares. TrendSpot showcased Vignettes while hosting daily design trend talks, interviews with the designers of the Vignettes, tips and product presentations as well as Portfolio Reviews and Small Group Consultations. The Construction Zone featured top workroom experts giving demonstrations and product introductions in a hands-on area; as well contestants were presented with various challenges to design and create. The bookstore was filled with books and material specifically geared to the window fashions industry. To round out the busy schedule, there were various awards presentations and other special events. Is it any wonder my head was spinning?
What an enjoyable 4 days I spent in Atlanta. Thanks to Deb Barrett for all her help in seeing the the Vignette display through from conception to installation. Kudos and thanks to Grace McNamara and her entire organization for a well-organized and enjoyable exhibition. This was the best investment I could have made for professional development!
Today I took my show and seminar notes and began to review them. I had so much information thrown at me in such a short period of time that it is good to take the time and effort to go through the notes again from time to time, first of all when it is still fresh.
IWCE Vison'09 helped me to refocus my passion for what I do and clarify my vision of how to proceed for the future. It revitalized me and re-energized me! Now, I need to step away from the computer and head off to my first client of the day!
Friday, May 15, 2009
Friday – One last day at IWCE, then time to head home
Back to the Georgia World Congress Center one last time. The day begins with Somfy’s Motorization seminar. I’m interested especially in the motorized shades that are sun-activated. Just suction cup the sensor onto the window, and when the sun’s bright, down comes the shade! There are so many options and possibilities in motorization.
Then off to an in-depth workshop by Terri Booser on Understanding Pattern Repeats and Calculating Yardage. Helpful material again, not just for the workroom, but also for the designer in calculating yardages for all types of window fashions and applied trim, and unraveling the mysteries of pattern repeats.
A quick trip around the show floor, some goodbyes, and then off to the airport. Back to the family – home is going to feel good!
Then off to an in-depth workshop by Terri Booser on Understanding Pattern Repeats and Calculating Yardage. Helpful material again, not just for the workroom, but also for the designer in calculating yardages for all types of window fashions and applied trim, and unraveling the mysteries of pattern repeats.
A quick trip around the show floor, some goodbyes, and then off to the airport. Back to the family – home is going to feel good!
IWCE09 Thursday - Vignette Interviews
Early afternoon - time to head over to TrendSpot! First a little social networking, trading some Twitter aliases and blog addresses, before several of us Vignette designers answer questions about our displays.
Let's back up a little. A few months ago a call went out, asking for window fashions designers to apply to create a Vignette, one window treatment, to be displayed at IWCE09. The designers were given client profiles for whom to design the window treatments, and in some cases even a real client to interview. My "Booming Business" client was a charming 50-something from the Midwest who had just remodeled but wasn't sure how to deal with the custom windows she added. She wanted a treatment that wasn't fussy but would frame the view and add softness to the room. So that's what I had in mind when I designed my Vignette.
I designed an arched cornice, to follow the arch of the wood in her custom window, of Kasmir's bronze faux silk with chenille maroon, gold and moss green dots, finished with maroon and gold cording. The pillowcased gold chenille side panels were backed with maroon chenille; the facing edge was finished with maroon and gold brush fringe. The panels were held back with large tasseled tiebacks from Kasmir. To give the display more interest, I added a small back pillow with beautiful beaded fringe and a side table layered with a maroon underskirt and the bronze faux silk overcloth with beaded fringe, accessorized with a beaded napkin holder and napkin ring fashioned from the cornice cording and some leftover beads. The roller shade, of Ado's Actibreeze fabric for sun protection and improving air quality, was velcroed onto the roller for quick removal, easy washing and interchangeability with other fabrics.
Well, today Deb Barrett interviewed me and 3 of the other Vignette designers regarding our displays in an open forum. It was interesting to hear how the other designers arrived at their end displays, their design process, the challenges they faced, the fabrics and other materials they used. Kudos to all the Vignette designers for beautiful and imaginative displays showcasing the wide variety of styles and talents of American window fashions designers.
And thanks especially to Deb Barrett, a very talented designer in her own right, who coordinated the Vignettes, helped with installation, setup and takedown, and just generally pulled it all together!
Let's back up a little. A few months ago a call went out, asking for window fashions designers to apply to create a Vignette, one window treatment, to be displayed at IWCE09. The designers were given client profiles for whom to design the window treatments, and in some cases even a real client to interview. My "Booming Business" client was a charming 50-something from the Midwest who had just remodeled but wasn't sure how to deal with the custom windows she added. She wanted a treatment that wasn't fussy but would frame the view and add softness to the room. So that's what I had in mind when I designed my Vignette.
I designed an arched cornice, to follow the arch of the wood in her custom window, of Kasmir's bronze faux silk with chenille maroon, gold and moss green dots, finished with maroon and gold cording. The pillowcased gold chenille side panels were backed with maroon chenille; the facing edge was finished with maroon and gold brush fringe. The panels were held back with large tasseled tiebacks from Kasmir. To give the display more interest, I added a small back pillow with beautiful beaded fringe and a side table layered with a maroon underskirt and the bronze faux silk overcloth with beaded fringe, accessorized with a beaded napkin holder and napkin ring fashioned from the cornice cording and some leftover beads. The roller shade, of Ado's Actibreeze fabric for sun protection and improving air quality, was velcroed onto the roller for quick removal, easy washing and interchangeability with other fabrics.
Well, today Deb Barrett interviewed me and 3 of the other Vignette designers regarding our displays in an open forum. It was interesting to hear how the other designers arrived at their end displays, their design process, the challenges they faced, the fabrics and other materials they used. Kudos to all the Vignette designers for beautiful and imaginative displays showcasing the wide variety of styles and talents of American window fashions designers.
And thanks especially to Deb Barrett, a very talented designer in her own right, who coordinated the Vignettes, helped with installation, setup and takedown, and just generally pulled it all together!
Thursday, May 14, 2009
IWCE09 Thursday - The Show Floor Opens!
Well, after yesterday's completely full and exhausting day, I just couldn't make myself get up at 6 to be at the show by 8. I strolled in just after 9, thankful that the traffic cooperated, just in time for Susan Shultz' great seminar on How to Guarantee Your Clients Value Your Work. We consistently undervalue ourselves and thus our work - Susan urged us to get out of the rut of thinking that we provide products and reevaluate the valuable services we provide to clients. Another great seminar with a lot of food for thought and personal development.
Then off to walk the show floor! It was bustling with strolling spectators, camera in hand, and eagle-eyed vendors eager to exhibit their wares to all passers-by. What a great opportunity to meet with current suppliers and check out new ones. I spotted a line of beaded trims that I just had to add to my current collection - did I say that I love trim? I know just the client who would love that line on our next project! And the colorful silks draped over the booth walls... I missed a few of my old standby vendors - the show floor looked a little smaller than it has in past years. When talking to the vendors you can hear that the economic downturn has hit them as well. They are looking forward to busier times ahead. I'll go back again tomorrow to visit with some suppliers, have another look at their products.
Then off to walk the show floor! It was bustling with strolling spectators, camera in hand, and eagle-eyed vendors eager to exhibit their wares to all passers-by. What a great opportunity to meet with current suppliers and check out new ones. I spotted a line of beaded trims that I just had to add to my current collection - did I say that I love trim? I know just the client who would love that line on our next project! And the colorful silks draped over the booth walls... I missed a few of my old standby vendors - the show floor looked a little smaller than it has in past years. When talking to the vendors you can hear that the economic downturn has hit them as well. They are looking forward to busier times ahead. I'll go back again tomorrow to visit with some suppliers, have another look at their products.
Wednesday, May 13, 2009
WOW Awards really Wow!
The day ended with the WOW (World of Windows) Awards, sponsored by Hunter Douglas, hosted by HD's Joe Jankoski and WFCP's Grace McNamara. Tonight we celebrated winners, first, the winners of the Window Fashion Vision09 Design Competition Awards. They shared their creative vision and the inspiration behind their beautiful window treatments. We were encouraged to think about applying motorization to window coverings, which many of the winners used in their treatments. The Workroom Competition Awards followed, and were a delight to the eyes. The talent displayed in creating the designs showcased was amazing! We ended with specialized awards to industry leaders. We were reminded by Shirley Rupert, one top winner, that "Your vision starts with your passion." Congratulations to all of the winners!
We could network with others in the industry, share ideas and success stories, problem solve and be inspired by each other. We could see too that our visions can't come to fruition without each other. IWCE09 is a perfect opportunity to learn and grow - I can't wait to continue the journey tomorrow!
We could network with others in the industry, share ideas and success stories, problem solve and be inspired by each other. We could see too that our visions can't come to fruition without each other. IWCE09 is a perfect opportunity to learn and grow - I can't wait to continue the journey tomorrow!
Power Lunch with Kelly McCormick-How to Increase Sales to Women
I'm just blown away by the quality of the seminars that I've been to so far! The biggest problem I've had though, is that I haven't been able to attend them all.
I've just finished a great lunch capped by an exhilarating talk laced with humor by the keynote speaker, Kelly McCormick. She brings years of experience dealing with people, with salespeople, years of business ownership, and is now a much desired speaker. She pointed out the unique buying styles of men and women - men are linear and goal oriented in their purchasing decisions; women are visual, and see the big picture. Women make 80-95% of the home improvement buying decisions today; they buy great solutions rather than great products. To sell to women we need to establish relationships of trust and get to know them personally. Kelly suggested the basics of great sales conversations and led us further in our quest to be the best we can be. Lots of food for thought and improvement!
For dessert I attended her followup seminar on Handling Objections and Stalling Tactics. Again we received a wealth of information that we could take back with us and apply as we head out on future sales calls.
My head is just spinning with all I've heard today! I'm going to head back to the hotel after I've had one last look at my Vignette and just reflect on what I have learned. Exhausting! Invigorating! Exciting! Tomorrow's seminars promise to be just as good!
I've just finished a great lunch capped by an exhilarating talk laced with humor by the keynote speaker, Kelly McCormick. She brings years of experience dealing with people, with salespeople, years of business ownership, and is now a much desired speaker. She pointed out the unique buying styles of men and women - men are linear and goal oriented in their purchasing decisions; women are visual, and see the big picture. Women make 80-95% of the home improvement buying decisions today; they buy great solutions rather than great products. To sell to women we need to establish relationships of trust and get to know them personally. Kelly suggested the basics of great sales conversations and led us further in our quest to be the best we can be. Lots of food for thought and improvement!
For dessert I attended her followup seminar on Handling Objections and Stalling Tactics. Again we received a wealth of information that we could take back with us and apply as we head out on future sales calls.
My head is just spinning with all I've heard today! I'm going to head back to the hotel after I've had one last look at my Vignette and just reflect on what I have learned. Exhausting! Invigorating! Exciting! Tomorrow's seminars promise to be just as good!
IWCE09 Wednesday
Anticipation! The buzz started as we waited in line to register. It was great to meet up with acquaintances old and new then head for the kick-off session of the show!
The morning started off with a bang - Grace McNamara, the President and CEO of Window Fashions VISION MAGAZINE, hosting the hot topic for window covering professionals - how do you price, and make a profit? Do you set a gross margin? Do you charge for your design expertise or consultation? The panelists were knowledgeable and from a variety of niches in the industry - Jeanelle Dech, of Adaptive Textiles, Joan Willis of Patterns Plus & Robb & Stuckey, Donna Cash of Designs by Donna, and Melinda Peters Elliott of Fine Designs & Interiors. Because of the expertise they shared, we all walked away with a better understanding of how to fine-tune and analyze our pricing, and especially how important it is to make the service we provide invaluable.
And onward to the next seminar - Makeover Your Marketing by Mary Larsen. What a dynamo! The room filled as Mary shared strategies to learn the most effective marketing techniques. She helped us identify the gaps in our marketing plans and showed us how to create a plan to fill in those gaps. She shared so much valuable information - for more see her website at http://www.growyourdesignbiz.com/ . Mary suggested a one hour per week action plan to get us jumpstarted. A simple nugget she left us with: "Choose a set of simple, effect things to do, and do them consistently." Good advice - to be put into action when I get back to the office!
Beth Hodges presented a very helpful seminar on Communication: the Designer, Workroom and Installer. She showed us ways to improve communication between the three, stressing that they all need to work together as a team to provide the best possible experience for the client. Another good learning session for the mixed group of designers, installers and workrooms represented!
The morning started off with a bang - Grace McNamara, the President and CEO of Window Fashions VISION MAGAZINE, hosting the hot topic for window covering professionals - how do you price, and make a profit? Do you set a gross margin? Do you charge for your design expertise or consultation? The panelists were knowledgeable and from a variety of niches in the industry - Jeanelle Dech, of Adaptive Textiles, Joan Willis of Patterns Plus & Robb & Stuckey, Donna Cash of Designs by Donna, and Melinda Peters Elliott of Fine Designs & Interiors. Because of the expertise they shared, we all walked away with a better understanding of how to fine-tune and analyze our pricing, and especially how important it is to make the service we provide invaluable.
And onward to the next seminar - Makeover Your Marketing by Mary Larsen. What a dynamo! The room filled as Mary shared strategies to learn the most effective marketing techniques. She helped us identify the gaps in our marketing plans and showed us how to create a plan to fill in those gaps. She shared so much valuable information - for more see her website at http://www.growyourdesignbiz.com/ . Mary suggested a one hour per week action plan to get us jumpstarted. A simple nugget she left us with: "Choose a set of simple, effect things to do, and do them consistently." Good advice - to be put into action when I get back to the office!
Beth Hodges presented a very helpful seminar on Communication: the Designer, Workroom and Installer. She showed us ways to improve communication between the three, stressing that they all need to work together as a team to provide the best possible experience for the client. Another good learning session for the mixed group of designers, installers and workrooms represented!
IWCE09 Part One
It's finally here! It seems like I've been waiting and planning for this forever! It must still be the child in me; the anticipation is always half of the fun!
I arrived into Atlanta yesterday, flying through the night the long way around via Seattle and Detroit. What a blessing it was to be able to check into the hotel early - very early - and get a few hours of sleep before I headed over to the Georgia World Congress Center. Wandering my way through the building, I finally connected with show management and thus with Deb Barrett, who has been a wonderful guide through the steps of preparing for my first Vignette display at IWCE.
The show floor was a busy one, people scurrying about, front end loaders beeping their way through a maze of packing crates and partially set up displays, and the beginnings of what will be the largest window coverings trade show in the U.S. starting today! I always find it amazing how in a few short hours an empty cavern can be transformed into an Aladdin's showcase of wares!
It was great to see my package of display materials, safe and sound from a long cross-country trek. With the help of Deb Barrett and Melinda, another Vignette participant, my display was installed, dressed down, and tweaked. And tweaked. And then fiddled with some more. Until finally Deb suggested that it was time to go... since everyone else was leaving...
And today it all begins! I can't wait for the seminars I've signed up for. And I should get going - I don't want to be late! Till next time...
I arrived into Atlanta yesterday, flying through the night the long way around via Seattle and Detroit. What a blessing it was to be able to check into the hotel early - very early - and get a few hours of sleep before I headed over to the Georgia World Congress Center. Wandering my way through the building, I finally connected with show management and thus with Deb Barrett, who has been a wonderful guide through the steps of preparing for my first Vignette display at IWCE.
The show floor was a busy one, people scurrying about, front end loaders beeping their way through a maze of packing crates and partially set up displays, and the beginnings of what will be the largest window coverings trade show in the U.S. starting today! I always find it amazing how in a few short hours an empty cavern can be transformed into an Aladdin's showcase of wares!
It was great to see my package of display materials, safe and sound from a long cross-country trek. With the help of Deb Barrett and Melinda, another Vignette participant, my display was installed, dressed down, and tweaked. And tweaked. And then fiddled with some more. Until finally Deb suggested that it was time to go... since everyone else was leaving...
And today it all begins! I can't wait for the seminars I've signed up for. And I should get going - I don't want to be late! Till next time...
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