Wednesday, May 12, 2010

Infonar 2 - Consultations that Lead to Sales by Michele Williams

Michele (www.scarletthreadinteriors.com) led us through her journey to the window fashions industry and detailed her start in the industry -with one sewing machine, one table and one iron.
Using the phone tree she employs, Michele discussed the initial phone screening of a client and stressed that not everyone is our client. What questions should we ask at the initial screening and what do we do with this informations so we are prepared when we walk into the home?
Michele told us: After an appointment is set, send out an appointment letter or email. Define the process for the client and set expectations. Have the invoice, contract, terms and conditions prepared and spelled out. Know what you want to accomplish and always be mindful of your first impressioin. Be on time to appointments, manage your time at the appointment, and leave when you say you will. Follow up with a letter or email. And always be timely in your response.
Again a great infonar led by a dynamic speaker!

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