Wednesday, May 13, 2009

IWCE09 Wednesday

Anticipation! The buzz started as we waited in line to register. It was great to meet up with acquaintances old and new then head for the kick-off session of the show!

The morning started off with a bang - Grace McNamara, the President and CEO of Window Fashions VISION MAGAZINE, hosting the hot topic for window covering professionals - how do you price, and make a profit? Do you set a gross margin? Do you charge for your design expertise or consultation? The panelists were knowledgeable and from a variety of niches in the industry - Jeanelle Dech, of Adaptive Textiles, Joan Willis of Patterns Plus & Robb & Stuckey, Donna Cash of Designs by Donna, and Melinda Peters Elliott of Fine Designs & Interiors. Because of the expertise they shared, we all walked away with a better understanding of how to fine-tune and analyze our pricing, and especially how important it is to make the service we provide invaluable.

And onward to the next seminar - Makeover Your Marketing by Mary Larsen. What a dynamo! The room filled as Mary shared strategies to learn the most effective marketing techniques. She helped us identify the gaps in our marketing plans and showed us how to create a plan to fill in those gaps. She shared so much valuable information - for more see her website at http://www.growyourdesignbiz.com/ . Mary suggested a one hour per week action plan to get us jumpstarted. A simple nugget she left us with: "Choose a set of simple, effect things to do, and do them consistently." Good advice - to be put into action when I get back to the office!

Beth Hodges presented a very helpful seminar on Communication: the Designer, Workroom and Installer. She showed us ways to improve communication between the three, stressing that they all need to work together as a team to provide the best possible experience for the client. Another good learning session for the mixed group of designers, installers and workrooms represented!

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